China’s young bargain hunters eye value in booming soon-to-expire food


A rising interest among young consumers to purchase soon-to-expire food has emerged in China, and the now booming industry could help combat the country’s food wastage problem.The soon-to-expire food industry is expected to grow from a market size of 31.8 billion yuan (US$5 billion) in 2021 to 40.1 billion in 2025, according to a report released last week by iiMedia Research Consulting.Soon-to-expire foods are still within their use by date, but are sold at grossly discounted prices, and having…


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