Counterpoint: Samsung makes half of Google Pixel 7 Pro’s BoM

Counterpoint Research published a BoM (bill of materials) breakdown of the Google Pixel 7 Pro. According to the analysts, 51% of the device is made of Samsung components, followed by 7% own products and 5% by Micron.

The most expensive single component is the 6.7” LTPO AMOLED – it is nearly 20% of the total production cost of the Pixel. Samsung also built the ISOCELL GN1 sensor for the 50MP main camera, the LSI image sensors for the periscope and the selfie cameras, and the whole cellular communication system – 5G baseband, transceivers, power trackers for sub-6GHz.

The Pixel 7 Pro, analyzed by Counterpoint, ships with 12GB LPDDR5 RAM, provided jointly by Micron and Samsung – Google uses both suppliers. The 128GB storage chip also comes from South Korea, but the maker is SK Hynix.

Skyworks and Murata are the biggest beneficiaries in the RF front-end subsystem. The former provided the Tx module, one low-band PAMiD module, two UHB 5G PA integrated modules, and other cellular and Wi-Fi solutions. The latter provides the mmWave module and SAW filters, although it is enabled jointly with Samsung.

The battery has a 5,000 mAh capacity, rated at 19.25Wh. It is packaged by Sunwoda Electronic and supplied by ATL, while the Quick Charging IC (integrated circuit) is sourced from NXP, and the wireless charging IC comes from IDT.

The total cost of a Pixel 7 Pro 12/128GB version production is estimated to be $413. The phone’s retail price was $899 at launch, but it is currently priced at $749 on the Google Store.


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