Obviously Amazon is one of the most common and convenient places to buy just about anything, and sex toys are no exception. It doesn’t usually carry the indie brands and artisanal handmade pieces you’ll find at smaller shops, but if you’re just looking for a basic vibrator, dildo, or butt plug, the Everything Store has got you covered. The normal rules of shopping on Amazon apply here; counterfeit and unsafe products run rampant, because the selection isn’t hand-curated the way it is at many specialty shops.
Best For: Beginner-friendly kink and BDSM toys
Founded in 2020, this shop aims to make sex—and especially kink—accessible and welcoming for all. In addition to its huge inventory of high-quality sex toys, Overkink also carries BDSM products that are affordable and simple enough to make even the most nervous of kink-curious beginners feel comfier trying things out.
Best For: Hardcore kink and fetish gear
For kinksters who’ve been in the scene for a while (or for anyone who just wants great-quality kink products) visiting the Stockroom website is a must. From well-known kink toys like restraints and nipple clamps, to more niche and extreme stuff like electro-stimulation wands and chastity cages, Stockroom carries everything you might need for an evening of deviance.
Best For: Cute, friendly-looking toys
Just about every toy Unbound sells is brightly-colored, fun-looking, and inviting. This makes it ideal for newbies who are intimidated by sex toys, as well as for people of any experience level, who just appreciate a cute aesthetic. Unbound makes vibrators, dildos, butt plugs, and some surprisingly great beginner-friendly kink toys, all of which would look adorable on your nightstand.
Best For: Eco-friendly toys
This shop is committed to never carrying toys or lubes that contain toxic or irritating ingredients, like phthalates and parabens. A lot of its products are also organic and/or sustainable, so if helping to preserve the environment is a priority for you, have a look at Organic Loven’s selection.
Best For: Quirky “as seen on Instagram/TikTok” toys
Lovers keeps up with the times, so if you’ve seen a toy being raved about in a viral TikTok or Instagram post, it probably carries it. It’s got a lot of standard sex toys along with more unique stuff, like the spiraling SnailVibe and a dildo full of rainbow confetti. Lovers really purs the “toy” back in “sex toy.”
Best For: Expert-vetted, inclusive, top-quality picks
Sex educator and journalist Zoë Ligon founded this shop and personally curates its inventory, meaning that every single toy on the site is body-safe and expert-approved. Notably, the site avoids unnecessary gendered language and carries many products that can be used by anyone regardless of gender, experience level, and level of ability.
Best For: Ethically-made toys and accessories
Smitten Kitten works to create a shame-free environment both on their website and in its brick-and-mortar store in Minneapolis. It’s careful to only stock body-safe products whose makers they deem ethical and sex-positive. Check it out if you want to feel really good, morally, about anything you buy, from dildos to vibrators to harnesses to massage oil.
Best For: Fetishwear and kink gear aimed at gay men
Founded over 40 years ago, Mr. S has been a fixture of the gay male kink scene for a very long time. It stocks kink gear that can stand up to intense play, as well as fetishwear made of commonly eroticized materials like leather and rubber. Whether you shop online or at its brick-and-mortar store in San Francisco, Mr. S Leather is a kinkster’s dream.
Best For: Gender-affirming toys and accessories
Enby is a trans-owned company that carries a curated selection of sex toys and wellness products geared toward trans and nonbinary shoppers. Whether you’re looking for gender-affirmation gear like packers, binders, and gaffs, or just want to buy toys from a non-gendered and trans-friendly website, Enby is a great resource. It also donates 2% of all its proceeds to organizations that help queer and trans people of color, so you can feel even better about your purchase.