Inside the wealth and power of China’s e-commerce influencers


The scale of China’s lucrative live-streaming business model – revealed by the 1.34 billion yuan (US$210 million) tax evasion fine for top influencer Huang Wei, known as Viya – has taken ordinary Chinese by surprise.“Is it reasonable for live streamers to earn so much? What’s their contribution to the country apart from persuading customers to buy things they don’t really need?” said one comment on social media platform Weibo.“Poverty limits my imagination,” another said. “I’m a graduate from a…


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