The search for a new car that comes with top-tier features has just been made easier for car enthusiasts in Pakistan.
Drum roll please…
Europe has now suavely made its way into Pakistan with an automobile brand that is being assembled locally here. That’s correct!
By officially collaborating with its exclusive partner Lucky Motors Corporation, European giant Stellantis has officially entered the Pakistani automobile market via its brand Peugeot. The robust partnership began this year with the opening of eight 3S dealerships in six cities and state-of-the-art technology and vehicle assembly facility in Pakistan.
Peugeot and Lucky Motors share a common lineage of heritage; while Lucky Motors has served the industry for five years with its progressive approach, and has gained a significant market share in the automobile industry of Pakistan, Peugeot has been operating for 211 years, making it the second oldest car brand in the world.
The Peugeot 2008 Crossover in Pakistan comes in two configurations, the top-of-the-line Allure model and the best Active model, both of which are designed specifically for Pakistan with the characteristic nature of the roads in mind, therefore, it is a blend of the finest features in terms of structure and anatomy.
With its brand values of Allure, Emotion, and Excellence, the vehicle boasts sharp design, thrilling comfort driving, and exceptional quality. By virtue of its innovations and mobility solutions, this brand intends to play an instrumental role in shaping the market for automobiles in Pakistan.
Linda Jackson, CEO of Peugeot shared his thoughts on the exclusive collaboration:
We are delighted with this partnership and what it means for the Pakistani market. This will be the first time a European car is assembled in Pakistan, and we are excited to work with Lucky Motors to support employment, localisation, and the local automotive industry in the country.
Internationalisation is a key focus for Peugeot, with the B and C segment SUV growth representing a great opportunity for us. This is also bolstered by the evolution of the legislation of the country towards electrification, which is in line with our own strategy.”
The rise in demand for cars must be met by an adequate supply, and a European automobile brand with local dealerships gaining its presence in the market and building a potential monarch of SUV crossovers will create an effective market by making one of the best-selling cars from Europe available in Pakistan.